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商品編號： 9-606-003 出版日期： 2005/10/05 作者姓名： Austin, Robert D.;Ritchie, Warren;Garrett, Greggory 商品類別： General management 商品規格： 19p 再版日期： 2007/06/14 地域： Michigan 產業： Automotive industry 個案年度： 2004 - 2004
商品敘述：
Describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to arrive at a process for setting IT funding priorities so that they align with business priorities and the company''s overall strategy. The process is carefully thought out and executed, but still encounters difficulties. Demonstrates the details and difficulties of setting priorities for use of a scarce organizational resource. Provides opportunities to critique the company''s efforts and to propose alternative approaches.
涵蓋領域：
Strategic planning;Information management;Project management;Strategic alignment;Information systems;IT management;Budgets and budgeting;Decision making
相關資料：
, (9-607-017), 11p, by Robert D. Austin
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